What is WeChat?

If you already have a strong interest for China, you might know the answer already : WeChat. WeChat is a social media application developed by Tencent. It was first released in 2011 and stood out by using voice messaging as its core channel for communication, which was a disruptive move in a country where typing characters can sometimes be inconvenient.
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889 Million active users in WeChat

  • By March 2017 it was one of the largest standalone messaging apps by monthly active users, with over 889 million active users.
  • Compare to Twitter and Instagram. Twitter has a little more than 300 million monthly active users; and Instagram, the photo and video sharing app that Facebook owns, also has about 300 million.

  • In China, WeChat marketing has been a shorthand for marketing in general.

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What is WeChat Marketing ?

WeChat is not only useful for users, but also allows businesses to tap it into its mighty user base of almost 889 million users, which is why we see it as an essential component of China company setup for foreign businesses.

WeChat enables companies and individuals to create “WeChat Official Accounts” in order to promote their company or brand. These accounts are to some extent similar to Facebook Pages: anybody can follow them and will then receive push notifications from them.

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